PT Content Developer, Marketing Communication – North Shore Community College

Job title: PT Content Developer, Marketing Communication – North Shore Community College

Company: North Shore Community College

Job description: Part-time Content Developer, Marketing Communication

Up to 20 hours per week

Non-benefited position

REMOTE & ON-SITE WORK. Individual must be able to travel between Lynn and Danvers campuses as needed.

The Content Developer will be responsible for creating a variety of content for various media and digital channels to support the efforts of the college’s Marketing Communications Department. This includes sourcing and developing stories about students, faculty and alumni; writing for web, e-marketing, digital advertising, short and long print collateral, and video; and, collaborating with designers and vendors to package copy and visuals for everything from CMS-generated web pages to eblasts to infographics and brochures. Provide SEO-optimized content with headlines, body copy, captions, call-outs, calls-to-action and, for online media, linkages that drive click-throughs and traffic to NSCC’s website and landing pages. Work with designers and supervisor to ideate, conceive and brainstorm campaigns and concepts for story-telling and content marketing through copy, visuals and interactive assets, including staging photo shoots and/or scripting video content and planning appropriate usage across multiple channels.

DUTIES & RESPONSIBILITIES: * Develop student success stories and faculty/staff/alumni profiles through research and interviews and identify appropriate staging channels

• Develop customized social media promoting recruitment and registration messaging, as well as “need to know” information for prospective and current students, faculty, staff, general college community and public
• Write, edit and refresh content for CMS-generated landing pages;
• Write, edit and update eblasts to prospective and current students and general college community;
• Other duties as assigned.

Supervision Received: Reports to Executive Director of Marketing Communications

Requirements:

• Bachelor’s degree required, minimum of 3-5 years’ of related experience, or an equivalent combination of education and experience
• Excellent and accomplished writing, review, editing, and proofing skills
• Deep experience with major social media platforms including Facebook, Instagram, LinkedIn
• SEO strategy, especially as it applies to content
• Knowledge of Adwords, Google Keyword Planner
• Familiarity with Google Analytics
• Photography skills and Photoshop
• Experienced with consumer personas and the student/customer journey
• Knowledge and familiarity with AP Style Book, Columbia Guide to Online Style, Purdue style guides
• Familiarity with project management systems
• Familiarity with graphic design for digital and print mediums
• Adherence to deadlines and multiple production schedules
• Excellent focus and attention to detail, accuracy, timeliness and collaboration.
• Ability to receive good-faith project-related critique and editing from supervisor and/or content owners
• Must possess ability to analyze problems and to provide creative solutions
• Bi-lingual (English and Spanish) a plus
• Successful experience interacting with culturally diverse populations required
• Candidates will be required to pass a CORI/SORI and/or a National background check as a condition of employment.

Additional Information:

SALARY: $26-$30 per hour. Non-benefited position, up to 20 hours per week.

START DATE: ASAP

North Shore Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College’s Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education’s Office for Civil Rights.

Application Instructions:

To be considered, please submit:

1). Resume

2). Cover letter outlining how your experience meets the qualifications of the position.

3). Writing Samples (1 each): Social media post, digital ad, print ad, e-marketing and brochure (PDFs, JPGs, or links to digital content acceptable)

4). 3 Professional References

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Expected salary: $26 – 30 per hour

Location: Danvers, MA

Job date: Sat, 10 Apr 2021 01:59:32 GMT


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