Manager, Paid Social Prospecting
Job title: Manager, Paid Social Prospecting Company: Wayfair Job description : The Paid Social Prospecting Team’s primary objective is to drive new customer growth for Wayfair via our digital partners. We work closely with Facebook, Instagram, Pinterest and other social platforms to reach our target customers. Our job is to fuel growth for Wayfair by introducing new customers to our email marketing program, giving them a positive on-boarding experience so they have an opportunity to become part of our loyal customer base. We partner with AdTech, Data Science, Creative and other marketing teams to create smarter, more automated, and scalable programs with increased personalization. What You’ll Do Lead our social platform expansion strategy to help us realize our ambitious growth goals, including driving execution, and owning emerging platform performance. Own Emerging Platform Program P&L: manage and optimize multi-million dollar advertising budgets to meet ROI goals and g...