Private Bank, Marketing, Social Media Manager, Vice President
Job title: Private Bank, Marketing, Social Media Manager, Vice President
Company: JPMorgan Chase
Job description: Description
J.P. Morgan is seeking a talented Social Media Manager to join the Integrated Media and Performance Analytics Digital team. The Social Media Manager will help define and deliver superior social media experiences across our digital platforms in order to drive maximum client engagement with our thought-leadership and product messaging. The role’s focus will be to build out and implement our US Private Bank social media, social selling, and influencer strategy. The candidate will partner with marketing colleagues across lines of business in addition to Brand, Design, Integrated Media and Performance Analytics teams.
This individual will be responsible for working cross-functionally to design cohesive multi-touch, multi-channel programs aligned to and delivering against the objectives of the business. The successful individual will possess a strong understanding of the global social media landscape, its mechanics and its role within our multichannel campaigns. This person will also work with digital specialists, senior management, as well as analytics teams in the optimization of these campaigns.
The individual should possess strong project management skills and interpersonal skills. The individual should be passionate about digital marketing and user experience principles, understanding the many components that deliver an engaging digital experience and how their execution contributes to the client experience.
Responsibilities include:
- Partner with stakeholders, subject matter experts (SMEs) and the relevant digital teams to deliver engaging digital experiences for various audiences and client segments
- Design and execute social media campaigns working with cross-functional teams to deliver exceptional client engagement across a suite of owned-media properties
- Collaborate with marketing partners to ensure a seamless and coordinated social media support
- Define campaign KPIs and leverage campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities
- Deliver measurable improvements against agreed upon KPIs and define best practices by ongoing measurement and documentation
- Manage the sourcing and creation of content required to deliver engaging social media experiences
- Partner with other specialist digital teams for development, design/UX, content, analytics to support social media efforts
- Be able to create, build, and publish across our social channels using the appropriate digital tools and platforms
- Support the definition of strategy, execute plans flawlessly, and apply appropriate analytics to ensure we are delivering the best work
Qualifications
- At least 5 + years of digital marketing experience
- Experience in the financial services industry, private bank, or asset management a must
- Knowledge of social media platforms (Facebook, Twitter, LinkedIn, WeChat, etc) and management tools (Sprinklr, Hootsuite, Salesforce.com, etc) and content management systems
- Strong time management and organization skills; able to maintain a high quality of work in a deadline driven environment
- Proactive with a high level of attention to detail; quick learner who can adapt to changing priorities
- A strong understanding of social media best practices and related digital user experience
- Team player, with a very strong work ethic and high energy level
- Must demonstrate initiative and ownership of assigned responsibilities
- Must be able to establish strong relationship with the business and project stakeholders to ensure that business goals are met
- Excellent communication skills and the ability to interact confidently with all levels of management
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans
Expected salary:
Location: New York
Job date: Sat, 15 May 2021 22:11:58 GMT
More info
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