Marketing Content Manager ( Title / Post Closing / Lending Industry )

Job title: Marketing Content Manager ( Title / Post Closing / Lending Industry )

Company: EffectiveHiring

Job description: Marketing Content Manager Job Description

The Content Manager will pose the ability to think both creatively and analytically. Content Manager duties include producing and publishing content, writing, editing, and proofreading, formulating content strategies, and managing a content team, among other tasks. Content Managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online.

Marketing Content Manager Responsibilities:

• Writing, editing, and proofreading content.
• Managing a content team consisting of writers, graphic designers, videographers, etc.

• Formulating a cross-platform content strategy.
• Brainstorm with team members to develop new ideas.
• Build a following on social media.
• Provide editorial, creative, and technical support to team members.
• Track web analytics to ascertain content engagement levels.

• Manage content across all platforms, including email and social media.

Content Manager Requirements:

• Bachelor’s Degree in Communications, Journalism, English or related field.
• 3-4 years agency experience or in a similar role.
• Must understand the Title/Mortgage Industry

• Adept at keyword placement and SEO best practices.
• Excellent written and verbal communication skills.
• Highly computer literate and advanced knowledge of HTML.
• Proficiency with popular content management systems.
• Experience with social media management.

• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong leadership qualities.

Full Job Description

The Job

You’ll need to be as passionate about content marketing as you are about creating a steady stream of optimized content designed to engage readers and keep them coming back for more. And you’ll need lots of experience in content strategy, including the development of buyer personas, customer journey maps, keyword research, and creative briefs that help to define and deliver on content marketing performance goals.

What You’ll Be Doing

• Revamping our content plan
• Developing content strategy to achieve goals
• Managing the editorial calendar

• Optimizing content to achieve performance goals
• Creating guides, white papers, video scripts and more
• Researching fresh topics for content projects
• Directing a small team of full-time marketers
• Working with freelance writers to crank out content

• Leading our new Academy and content strategy certification

What We Want

• 3 to 5 years of experience in a content marketing role
• An understanding of the Title/Mortgage Industry
• Knowledge and interest with content marketing

• SaaS or PaaS work experience a big plus
• Super strong editing and writing skills
• Super strong communication skills with clients
• Strong presentation or speaking skills
• Experience managing and training freelance writers

• Self-directed, self-motivated, and proactive
• Organization and time management skills
• Digital marketing performance knowledge

Growth Opportunity

• Build a content marketing team (2 to 3 members)

• Master the art and science of content marketing
• Learn the latest content strategy methodology
• Tap the latest content marketing technology
• Train content strategists in our certification program
• Build connections with content marketing thought leaders

• Advance to Director of Content Marketing

About You

You have 7+ years of content marketing experience, ideally in the technology industry. You know what high-quality content looks like and have worked with internal and external writers and creators. You’ve owned the content creation process, have a point of view on content direction, and are comfortable collaborating with stakeholders for content assets such as blog articles, ebooks, reports, tutorials, infographics, and more. You’re no stranger to SEO and SEM.

You’re a proven content strategist. You can build a content strategy that targets the audiences and personas that we care about and create a continuous stream of content marketing assets. You have success in scaling these content strategies to impact the business and know how to use various distribution channels to grow our content’s readership. You stay on top of content trends and aren’t afraid to experiment with new formats and mediums.

You rely on data to set strategy, drive decisions, and measure impact. You understand how content fits into the customer journey and use customer insights to inform your decisions. You use data to analyze and report on the effectiveness of top-of-funnel, mid-funnel, and bottom-of-funnel content.

Lead a team of content editors and writers. You have a track record of recruiting, hiring, and developing high-performance content teams. You can set, manage, and meet deadlines and establish priorities within your team and with collaborating teams.

Things You’ll Do

• Create and implement a content marketing strategy that advances Company’s marketing and business goals
• Lead processes for content marketing production, encouraging a continuous stream of creation, testing and learning.
• Set a strategy for organic content distribution and promotion, continually growing Content Marketing’s readership.

• Manage and develop a team of editors and writers working with a variety of formats such as blog articles, newsletters, reports, ebooks, podcasts, and category thought leadership, and more.
• Measure and track content performance, reporting monthly on content performance.
• Travel of 5-25% for company retreats that rotate to various cities throughout North America
• Help customers have the best possible experience with Company

Additional Notes:

This Job Description describes the essential functions of the job described. It is not an exhaustive statement of all duties and responsibilities. The role and responsibilities described above require training and hands-on experience to develop a level of expertise satisfactory to the company.

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Expected salary:

Location: Dallas, TX

Job date: Thu, 25 Mar 2021 06:18:23 GMT


More info

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