Associate Director, Paid Social

Job title: Associate Director, Paid Social

Company:

Job description: Are you comfortable explaining the role of paid social media within an integrated marketing mix? Does brainstorming about social media solutions in a highly regulated industry intrigue you? Do you explore every inch of a new social media platform for fun? If so, you could be our next Associate Director, Paid Social.

The Associate Director, Paid Social, will act as strategic lead, serving as the main driver of success as their strategic recommendations come to life from plans to actual executions. This role is the go-to resource for all things paid social from both an account and client standpoint – ranging from recommending most appropriate tactics and approach to keeping the larger account teams abreast of platform and industry updates.

This person has an intimate understanding of paid media and can communicate paid social planning recommendations to clients who may have some or zero social knowledge. An ability to articulate not just how paid social can impact business, but why it’s important in the larger marketing mix is crucial. They must be adept at cross-collaboration with other subject matter experts (media channels) and willing to engage and educate their peers. Externally, this person is expected to serve as the primary subject matter expert. They will also start to take responsibility for the financial health of the business. This person will have the support and oversight of the Account Director. They will begin to build the business organically, and they may be asked to participate in pitches.

What are we looking for?

Approximately 3 to 4 years of related agency or business experience
Have at least 1-2 years managing a team, with experience educating and developing junior team members as well as non-social colleagues on paid social practice.
Hands on: High familiarity with and personal use of social media, third-party management tools and social buying experience (the execution and optimization of paid social ads); YouTube ad buying experience a plus (Google Ads )
Ability to derive insights and actionable next steps from social listening data and social platform performance; understand the role that paid media plays within a social-owned marketing strategy, along with the importance of influencers in the social space
Team player: strong multitasking and problem-solving skills as well as the ability to work in a team environment with the occasional delegation to junior staff
Growth driver: strong client relationship skills and a knack for maximizing organic growth opportunities within current workload; collaborate with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharmaceutical industry
Excellent communication skills: ability to write about, explain and present social media tactics and concepts in a highly regulated environment
Strong finish: proven ability to manage projects independently and collaboratively to successful completion; understands and leads social media performance analytics
Bonus round: pharmaceutical/healthcare experience and experience with coordinating influencer programs are both a plus
Periodic travel required

Expected salary:

Location: Chicago, IL

Job date: Thu, 04 Mar 2021 23:17:00 GMT

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